Persuasion lab

Sell me this pen.

Given what you know about this person and situation, what would be a sensible persuasive move, and what response would make you change it?

Ready to start selling?

Begin with Maya. One opening is enough to see how the lab works.

The demonstration pen on warm paper, seen from above.
Black0.7 mmMetalClick, clip$6Fixed

A path through the lab

About twenty minutes for the core. The other rooms can wait.

Not quite ready to begin?

Look around first. A short example, the pen on the card, and a few extra rooms. None of this starts the conversation.

The pen does not change

Six dollars. Black. 0.7 mm. Refillable. No poetry on the card.

Ready to start selling?

Start with the visitor

If you scrolled past the top, the opening is still Maya. The other rooms can wait.

A sale is not the grade. The grade is whether the move fit the person, the facts, and the reply.